Independent Senior Advisory

25+ Years Building and Leading Industrial Water Treatment at the Highest Level

This practice was founded on a simple premise: complex industrial facilities deserve access to the same depth of technical expertise that only the largest water treatment companies can afford to employ — without the vendor bias that comes with it.

Career spanning GE Water • Nalco Water (IMEA Director) • Veolia (Global Marketing Leader) • Solenis (Strategic Business Unit Director) • Heisler Green Chemical (VP Sales & Technical)

A Track Record Built Across the Industry's Leading Organizations

Nalco Water (Ecolab)
Director of Marketing & Technical Services — IMEA Region
Saudi Arabia · Egypt · Bahrain · Qatar · Kuwait · Oman · UAE · India · Africa

Responsible for Industry Technical Consultants, R&D, and Customer Success / Technical Performance across the India, Middle East, and Africa region — one of Nalco's most complex and high-growth territories.

Key Achievements & Deployments
  • Developed and commercialized Nalco's most advanced polymer technology — the industry's first terpolymer for commercial cooling water use (3DT141)
  • Developed Nalco's first polyamine / filming amine boiler treatment program (Powerfilm 16000 and 17000 series)
  • Developed Nalco's advanced Monochloramine generating unit and patented chemistry
  • Created Nalco's first capability in Low / No-Calcium, Non-Phosphorus cooling water technology
  • Developed Nalco's non-phosphorus, patented closed loop treatment technology (TRAC400M)
  • Developed Nalco's non-phosphorus, patented seawater cooling treatment technology (3DT435 PLUS)
  • Trained the top industry technical experts and R&D teams; delivered system optimization on seawater, freshwater, and integrated engineering projects
  • Successfully deployed digital technology solutions with the fastest adoption rate in the global division
  • Responsible for turning around the largest sales district in the region (~$50M) through S&OP development, pipeline growth, and innovation deployment
Veolia Water Technologies
Global Marketing Leader — Water Treatment
North America · Middle East · South America · Select European Countries

Led global marketing strategy for Veolia's industrial water treatment division with primary focus on building competitive differentiation through technology innovation and commercial deployment.

Key Achievements & Deployments
  • Developed and launched Veolia's first Non-Phosphorus Cooling Technology — E.C.O.Film (EF series products) — still one of the fastest-growing technologies in the industry
  • Developed Veolia's advanced seawater cooling treatment portfolio (OptiSea SW branded products)
  • Designed and deployed Veolia's first monochloramine technology and implementation program
  • Built Veolia's first cooling water treatment engineering software, fully integrated with chemistry modeling, SAP product data, and cost analysis — deployed to the entire global field representative team
  • Developed Veolia's Engineered Copper Passivation technology (ECF series products)
  • Directed R&D approach, molecule development, application guidelines, field tests and validation, and commercial implementation across multiple product lines
Solenis
Strategic Business Unit Director — Water Treatment
North America · South America · Europe

Full strategic ownership of the cooling and boiler water treatment business unit including product portfolio, technology roadmap, commercial strategy, and P&L performance.

Key Achievements & Deployments
  • Built and launched the entire cooling water product line (Performax, Biosperse, Generox, and ClearPoint series)
  • Built and launched the entire boiler water product line
  • Developed new polyamine boiler treatment technology
  • Developed new high-stress polymer technology for demanding cooling water applications (HTP polymer)
  • Transitioned business win:loss ratio from 1:4 to 17.6:1
  • Transitioned water product line business from 5% EBITDA to 15% EBITDA within three years
GE Water (now Suez / Veolia)
Cooling Product Applications Engineer / Industry Technical Consultant
North America · Refining · Chemical / Petrochemical · Power Generation

Deep domain expert for all types of cooling equipment, systems, and water qualities. Primary technical support resource for GE Water's top 10 corporate customers.

Key Responsibilities
  • Cooling water treatment expert for all types of cooling equipment, systems, and water quality environments globally
  • Primary technical support for GE Water's top 10 corporate accounts
  • Solved customer operational problems on-site across refining, chemical processing, and power generation
  • Optimized chemical, water, energy, and CO₂ usage across complex multi-tower systems
  • Led trial implementation, field launch, and sales uptake for critical new technology introductions
  • Deep domain expert resource for field sales and service teams
  • Direct resource and relationship with corporate chemists for top-tier customer accounts
  • Modeling development for critical cooling water applications
Heisler Green Chemical Company
VP Sales & Technical
Regional Water Treatment Services

Complete P&L and operational ownership of a regional water treatment services company. Led full business transformation from turnaround through positioning and successful sale.

Key Achievements
  • Developed and launched HeatGreen and CoolGreen technologies with significantly improved environmental footprints
  • Developed and deployed solid chemical technology platform
  • Turned around business from negative to strong positive growth trajectory
  • Positioned business for sale and successfully sold from multiple turns of EBITDA

A Significant Share of the World's Largest Industrial Water Users

Direct technical advisory, program optimization, technology deployment, and business development support for organizations representing a substantial portion of the global refining, petrochemical, and power generation capacity. Engagements spanning North America, Middle East, India, Africa, and South America.

Middle East & India — Refining & Petrochemical
Saudi AramcoAramco
ADNOCADNOC
SABICSABIC
KIPIC
QatarEnergyQatarEnergy
Q-Chem
Equate
EGPC
Reliance IndustriesReliance
IOCL
BPCL
HPCL
North America — Refining & Petrochemical
ExxonMobilExxonMobil
ValeroValero
ChevronChevron
Phillips 66Phillips 66
Marathon PetroleumMarathon
CP ChemCP Chem
InvistaInvista
DowDow
South America — Petrochemical
BraskemBraskem
DowDow
Power Generation
Southern CompanySouthern Co.
NextEra EnergyNextEra
Duke EnergyDuke Energy
VistraVistra
Constellation EnergyConstellation
AEPAEP
Industrial Gases & Specialty
LindeLinde
Air ProductsAir Products

First-Principles Chemistry Expertise

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Competing Ion Saturation Modeling

Advanced multi-ion equilibrium modeling for complex water chemistries — beyond simplified LSI/RSI indices to true speciation analysis.

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Inhibitor Chemistry & Formulation

Deep expertise in phosphonate, polymer, azole, and non-phosphorus inhibitor chemistries including terpolymer and polyamine technologies.

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Digital Twin Development

Real-time performance modeling, predictive analytics, and digital twin architecture for cooling systems at any scale.

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Seawater & High-Stress Systems

Proven track record in seawater cooling, high-TDS environments, and systems with extreme heat loads or process contamination risks.

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Non-Phosphorus Technology

Pioneer in Non-P and Low-P cooling water technology with multiple patented or commercialized technologies across four major water companies.

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Microbiological Control

Monochloramine chemistry development and deployment, Legionella risk management, ASHRAE 188 compliance, and biocide program design.

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Failure Analysis & Determination

Independent root-cause analysis for heat exchanger failures, fouling events, corrosion incidents, and chemistry excursions — with written determination reports suitable for insurance claims, contractor disputes, or internal RCA processes.

Memberships in the Bodies That Set the Standards

Industrial Water Advisory is a member company of the Cooling Technology Institute and the Association of Water Technologies. Membership reflects participation in the industry’s technical community and does not imply endorsement of this practice by either organization.

Ready to Bring This Expertise to Your Program?

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