Independent Senior Advisory

25+ Years Building and Leading Industrial Water Treatment at the Highest Level

This practice was founded on a simple premise: complex industrial facilities deserve access to the same depth of technical expertise that only the largest water treatment companies can afford to employ — without the vendor bias that comes with it.

Career spanning GE Water • Nalco Water (IMEA Director) • Veolia (Global Marketing Leader) • Solenis (Strategic Business Unit Director) • Heisler Green Chemical (VP Sales & Technical)

A Track Record Built Across the Industry's Leading Organizations

Nalco Water (Ecolab)
Director of Marketing & Technical Services — IMEA Region
Saudi Arabia · Egypt · Bahrain · Qatar · Kuwait · Oman · UAE · India · Africa

Responsible for Industry Technical Consultants, R&D, and Customer Success / Technical Performance across the India, Middle East, and Africa region — one of Nalco's most complex and high-growth territories.

Key Achievements & Deployments
  • Developed and commercialized Nalco's most advanced polymer technology — the industry's first terpolymer for commercial cooling water use (3DT141)
  • Developed Nalco's first polyamine / filming amine boiler treatment program (Powerfilm 16000 and 17000 series)
  • Developed Nalco's advanced Monochloramine generating unit and patented chemistry
  • Created Nalco's first capability in Low / No-Calcium, Non-Phosphorus cooling water technology
  • Developed Nalco's non-phosphorus, patented closed loop treatment technology (TRAC400M)
  • Developed Nalco's non-phosphorus, patented seawater cooling treatment technology (3DT435 PLUS)
  • Trained the top industry technical experts and R&D teams; delivered system optimization on seawater, freshwater, and integrated engineering projects
  • Successfully deployed digital technology solutions with the fastest adoption rate in the global division
  • Responsible for turning around the largest sales district in the region (~$50M) through S&OP development, pipeline growth, and innovation deployment
Veolia Water Technologies
Global Marketing Leader — Water Treatment
North America · Middle East · South America · Select European Countries

Led global marketing strategy for Veolia's industrial water treatment division with primary focus on building competitive differentiation through technology innovation and commercial deployment.

Key Achievements & Deployments
  • Developed and launched Veolia's first Non-Phosphorus Cooling Technology — E.C.O.Film (EF series products) — still one of the fastest-growing technologies in the industry
  • Developed Veolia's advanced seawater cooling treatment portfolio (OptiSea SW branded products)
  • Designed and deployed Veolia's first monochloramine technology and implementation program
  • Built Veolia's first cooling water treatment engineering software, fully integrated with chemistry modeling, SAP product data, and cost analysis — deployed to the entire global field representative team
  • Developed Veolia's Engineered Copper Passivation technology (ECF series products)
  • Directed R&D approach, molecule development, application guidelines, field tests and validation, and commercial implementation across multiple product lines
Solenis
Strategic Business Unit Director — Water Treatment
North America · South America · Europe

Full strategic ownership of the cooling and boiler water treatment business unit including product portfolio, technology roadmap, commercial strategy, and P&L performance.

Key Achievements & Deployments
  • Built and launched the entire cooling water product line (Performax, Biosperse, Generox, and ClearPoint series)
  • Built and launched the entire boiler water product line
  • Developed new polyamine boiler treatment technology
  • Developed new high-stress polymer technology for demanding cooling water applications (HTP polymer)
  • Transitioned business win:loss ratio from 1:4 to 17.6:1
  • Transitioned water product line business from 5% EBITDA to 15% EBITDA within three years
GE Water (now Suez / Veolia)
Cooling Product Applications Engineer / Industry Technical Consultant
North America · Refining · Chemical / Petrochemical · Power Generation

Deep domain expert for all types of cooling equipment, systems, and water qualities. Primary technical support resource for GE Water's top 10 corporate customers.

Key Responsibilities
  • Cooling water treatment expert for all types of cooling equipment, systems, and water quality environments globally
  • Primary technical support for GE Water's top 10 corporate accounts
  • Solved customer operational problems on-site across refining, chemical processing, and power generation
  • Optimized chemical, water, energy, and CO₂ usage across complex multi-tower systems
  • Led trial implementation, field launch, and sales uptake for critical new technology introductions
  • Deep domain expert resource for field sales and service teams
  • Direct resource and relationship with corporate chemists for top-tier customer accounts
  • Modeling development for critical cooling water applications
Heisler Green Chemical Company
VP Sales & Technical
Regional Water Treatment Services

Complete P&L and operational ownership of a regional water treatment services company. Led full business transformation from turnaround through positioning and successful sale.

Key Achievements
  • Developed and launched HeatGreen and CoolGreen technologies with significantly improved environmental footprints
  • Developed and deployed solid chemical technology platform
  • Turned around business from negative to strong positive growth trajectory
  • Positioned business for sale and successfully sold from multiple turns of EBITDA

A Significant Share of the World's Largest Industrial Water Users

Direct technical advisory, program optimization, technology deployment, and business development support for organizations representing a substantial portion of the global refining, petrochemical, and power generation capacity. Engagements spanning North America, Middle East, India, Africa, and South America.

Middle East & India — Refining & Petrochemical
Saudi AramcoAramco
ADNOCADNOC
SABICSABIC
KIPIC
QatarEnergyQatarEnergy
Q-Chem
Equate
EGPC
Reliance IndustriesReliance
IOCL
BPCL
HPCL
North America — Refining & Petrochemical
ExxonMobilExxonMobil
ValeroValero
ChevronChevron
Phillips 66Phillips 66
Marathon PetroleumMarathon
CP ChemCP Chem
InvistaInvista
DowDow
South America — Petrochemical
BraskemBraskem
DowDow
Power Generation
Southern CompanySouthern Co.
NextEra EnergyNextEra
Duke EnergyDuke Energy
VistraVistra
Constellation EnergyConstellation
AEPAEP
Industrial Gases & Specialty
LindeLinde
Air ProductsAir Products

First-Principles Chemistry Expertise

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Competing Ion Saturation Modeling

Advanced multi-ion equilibrium modeling for complex water chemistries — beyond simplified LSI/RSI indices to true speciation analysis.

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Inhibitor Chemistry & Formulation

Deep expertise in phosphonate, polymer, azole, and non-phosphorus inhibitor chemistries including terpolymer and polyamine technologies.

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Digital Twin Development

Real-time performance modeling, predictive analytics, and digital twin architecture for cooling systems at any scale.

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Seawater & High-Stress Systems

Proven track record in seawater cooling, high-TDS environments, and systems with extreme heat loads or process contamination risks.

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Non-Phosphorus Technology

Pioneer in Non-P and Low-P cooling water technology with multiple patented or commercialized technologies across four major water companies.

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Microbiological Control

Monochloramine chemistry development and deployment, Legionella risk management, ASHRAE 188 compliance, and biocide program design.

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Failure Analysis & Determination

Independent root-cause analysis for heat exchanger failures, fouling events, corrosion incidents, and chemistry excursions — with written determination reports suitable for insurance claims, contractor disputes, or internal RCA processes.

Ready to Bring This Expertise to Your Program?

Schedule a no-obligation discovery call to discuss your operation, current challenges, and how independent advisory could improve outcomes.