Fortune 500 Water Treatment Provider Secures Competitiveness and Increases Annual Operating Income by 23%

What this case study covers

A Fortune 500 water treatment service provider had lost 50% of their top industrial accounts over two years — not because of poor chemistry, but because of a systemic competitiveness gap no one had properly diagnosed. This case study documents the full intervention: from loss analysis to product reformulation to NPI incubation.

Inside this case study

• How a new loss analysis process revealed the real root causes (not "they just wanted the cheapest")
• Product reformulation methodology — maintaining IP and performance while cutting cost by 70%
• Product line rationalization: eliminating complexity to streamline supply chain and focus the team
• NPI incubation process design and how it drove Credibility Index from ~15% to 85–115%
• Full financial results: OI growth, GM expansion, Vitality Index, and major account wins